Origin

Product Strategy | Research | Visual Identity | Art Direction

Tools:Adobe Photoshop & Illustrator

Project Overview

Origin is a fashion company build by an Army of Dads that sell stylish menswear. Their items are made with quick turnaround, available on their website and sold in your favorite stores. Their target audience are Dads. They want to convey a sense of strength and bravery, while at the same time being lively.