Fanfare

Visual Identity | Art Direction | Packaging Design

Tools:Adobe Photoshop & Illustrator

Project Overview

Fanfare is a company that makes and distributes South African finger-food. Their main selections, Bhajia and Vetkoek, are made with fresh ingredients and served in 5-star restaurants across the nation and now offers items sold in neighborhood organic markets.

Client requested branding packaging that is appealing, has a great logo, and shows behind the scenes elements. Their target audience are millenials and they want to convey a sense of luxury, while at the same time being approachable.